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Viewing Parties Potential as the Next Best Thing


Through out the NBA Playoffs we’ve seen the Miami Heat and recently the Dallas Mavericks host Watching Parties when their team was on the road. These parties are free, with the exception of parking, and give the fans a home game feeling as hundreds of fans usually show up to support their team as they watch on the big screen.

Miami Heat fans gather outside American Airlines Arena to watch Game 5 of the Heat vs Bulls series

Seeing the reaction of the Dallas fans at their home arena during Game 2 of the NBA Finals as well as how many fans there were I begin to think, what if this became a every game thing in the NBA Finals and maybe during the regular season for highly anticipated games? Also what if teams sold tickets to these viewing parties?

Dallas fans watch their Mavericks play the Oklahoma City Thunder in the American Airline Center.

Teams could make revenue on both home and away games during the post-season. Fans always gather together to watch big games. Friends get together, either at home or at bars and restaurants, order food, and cheer on their team. Fans would be able to gather in bigger groups and watch games at their home arena with hundreds of other fans. It’s no secret that games are more entertaining to watch when you are surrounded by people who support the same team.

Tickets for Viewing Parties would be sold at the beginning of each series.  Initially tickets would be general admission, but could potentially lead to normal game seating based on demand. To encourage more fans to purchase these tickets, each ticket could include some sort of concession discount or coupon. Fans gather together to watch games as is, certainly given the opportunity to watch their game not only together, but in their home arena fans would come in packs. In-Game Promotions could be used for giveaways and contests just as they would be if the game was being played at that arena. You would want to create a near identical game experience. The revenue from these Viewing Parties would not  a franchise, but it would be revenue none the less and you can never have to much of that.

I believe this idea has the potential to take off, not only in Basketball, but Hockey as well. With a series Hockey fans could watch games in their home arena.  I know WHEN the Pistons make the finals again I’d love to go back to the Palace and watch a game on the big screen.