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Posts Tagged ‘All-Star Weekend’

Pro Bowl Weekend Great for Media and Viewers Attention

January 28, 2011 1 comment

The NFL Pro Bowl will be hosted the week before the Super Bowl to increase viewers.

This year the NFL continued its rearrangement of the NFL post-season games. This year the NFL Pro-Bowl will be held on January 30th, one week before the NFL Super Bowl. This was experiment to increase media attention and television viewers. It was thought to believe the Pro Bowl would be a great way to ease into the Super Bowl while increasing the number of viewers. I believe this experiment will see results, but I do not believe it will see significant results. The NFL is going from a two-week break until the Super Bowl to the Pro-Bowl being hosted, but is this the right way to approach this problem?

The NBA All-Star Weekend is held every February with several events over the three days.

Every American professional sport league host some sort of All-Star game. The NBA has All-Star Weekend, the NHL has their All-Star game, and the MLB has an All-Star Weekend. All of these All-Star events are very successful, in the way that many people look forward to them. So the question is what is the difference between these All-Star events and the NFL Pro-Bowl? One, outside of the NFL all other professional events are held during their regular season.

The MLB All-Star Weekend includes several events outside the game itself

The NBA will be hosting their All-Star Weekend the weekend of February 18th-20th, the NHL All-Star game is Friday January 28th. Fans get to take a break from cheering on their favorite team to the post season to watch some of the best athletes in their respected sport compete with and against each other. Second, and more importantly I believe the reason the NFL doesn’t have the same success as other american sports is because of the several other events other sport leagues host. MLB, NHL and NBA host All-Star Weekends, not just games.

The NBA Dunk Contest is key event during the NBA All-Star Weekend

In addition to games each league host some sort of competitive  skill competition, all but the NFL. All other leagues host weekend long events with several forms of entertainment.  To increase the success of the NFL Pro-Bowl, the NFL must offer more forms of entertainment.

Just like other leagues, the NFL could host a skills competition. There could be three competition, Arm’s competitions to see which Quarterback could throw the furthest and most accurate,

A obstacle course could be a great competition for skilled players

a Obstacle course for where backs could compete to see who was the most agile, and a Hands Competition where receivers could see who had the best hands. There is currently a similar event hosted for professional bound college football players. The college event has been successful and only proves that a professional event could be just as successful. This event could be hosted on the day before the Pro-Bowl to provide a post-season event filled weekend. Fans are always interested in who has the best skills in any sport. By providing more events during the All-Star weekend the NFL could increase ratings and media attention. If the NFL took this route they would need to keep the Pro-Bowl Weekend before the Super Bowl. Doing this would not take away from the Super Bowl, nor would the Pro Bowl risk losing viewers. For the NFL it is simple, to get more viewers, you must offer more to them.

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